Mini Business Development Questionnaire - Web Submission

Attn: BDQ Coordinator

CAPTech VIP Services

email: info@captechvipservices.com

Information providers contact information below:

The questions in the mini -evaluation  will help you focus on the priority areas of your business that really need attention, and in turn your answers will tell us how we can take the pieces of the puzzle and provide meaningful feedback to unlock the "Value Improvement Potential" in your business with measurable bottom line results.

There are 9 sections that cover all the relevant aspects that make up the total business systems picture. The 60 questions should take 25-30 minutes to complete.

SECTION 1 

"Setting the scene, some basic fundamentals about your business"

1.1 Briefly describe the industry or industries in which you operate (i.e. retail, wholesale, professional services, manufacturing

1.2 Who are your customers or clients? (i.e. general public, resellers, government)

1.3 What products or services do you provide for your customers?

1.4 What is your mission or quality policy statement that best summarizes what  the business is about and it's goals and objectives?

1.5 How long has your business been operating? please select one 1-3 years 4-6 years 7-10 years 11-20 years 20+ years

1.11  Are travel related expenses a major factor? Yes No

1.12 Approximate percentage of growth in the last 12 months?

select your percentage negative growth 0-5 6-10 11-20 21-50 50 + %

 1.13  How much growth do you project for this year?

select your percentage negative growth 0-5 6-10 11-20 21-50 50 + %

1.14 What has contributed most the change (positive or negative)?

SECTION 2 

"Marketing, your plan to attract new customers"

2.1 What is the most significant marketing challenge?

2.2 What is your current plan for overcoming the marketing challenge?

.2.3 How many customers  do you have in your base?    

2.4 What is your percentage of market share?

Local    National   International

2.5 What percentage of market share do you realistically believe you can acquire?

Local    National   International

2.6 What are the challenges in packaging or positioning your products or services that features their unique differentiation from the competition (i.e. value, quality, pricing structure, features, packaging, customer service support, responsiveness, incentives)

2.7 What is your strategy for promotion and how does it provide a competitive advantage?

2.8 What percentage of the annual budget is spent on advertising?

select your percentage 0-1 1-3 4-6 7-10 11-20 21-30 31+%

2.9 What are top three advertising methods  generate the majority of your business?

Store front sales - one on one

Outside sales force (including resellers, contract sales representatives)

Internet on-line advertising and purchases

Television or Radio

Yellow Pages

Newspaper or Magazines ( any print publications)

Personal /  professional referrals

Direct mail

Prints Flyers / Catalogs

Telephone cold calling

Face to face cold calling

Partnerships (host /beneficiary, joint marketing)

Other

2.10 How do you measure the effectiveness of your advertising?

2.11 What is the conversion rate percentage of prospects into confirmed sales?

select your percentage 0-1 1-3 4-6 7-10 11-20 21-30 31-50 50+%

2.12 How do you measure the sales conversion rate?

SECTION 3

"Client nurturing, ensuring that your clients keep returning"

3.1 How many times a year does the typical customer buy from you?

3.2 How do you reactivate your former customers or non-converted prospects?

3.3 What percentage of customers cease to do business with you annually?

select your percentage 0-1 1-3 4-6 7-10 11-20 21-30 31+%

3.4 What are the top 3 reasons customers stopped doing business with you?

3.5 How do rate your organizations willingness to deliver truly exceptional products and / or customer service? (from the customer's point of view) rate your service unacceptable needs improvement meets expectations often exceeds expectations always exceeds expectations role model

3.6 How do you measure Customer satisfaction or Customer perspectives?

3.7 How do you measure Customer dissatisfaction (i.e. complaints)?

SECTION 4

"How you maximize the value of each sales transaction"

4.1 How much does your average customer spend with you on one typical transaction? $

4.2 Does the opportunity exist to "cross-sell"? Could you add sales of other products and services together as package, so that the average per sale transaction is larger? (including partners or joint marketing agreements with other businesses)

select one none low medium high

4.3 What system do you have in place to make certain "cross-selling" occurs with every opportunity? 

4.5 How do you determine the selling price of your products and services?

  Recommended Retail from the manufacturer?

  Industry Standard

  Determined by your competition

  Cost plus profit margin markup

  Customer loyalty or volume pricing plans

Other

SECTION 5

"Developing the financial plan"

5.1 Consider for a moment your view of the "ideal accountant". What financial or business performance data would you like to receive that you are not currently receiving? (Include the "right"  items that you receive, but are not easily used or understood in the format received)

5.2 What do you believe are the key financial or performance indicators for your business to focus on, that give a true picture of the business' ability to meet established goals and objectives?

Cash flow management

Sales activity management or quotas

  Revenue Generated

  Cost of Operations (fixed and variable expenses)

  Stock value / shareholder dividend

  Process based indicators (defects, waste, unit rates both cost and time)

  Predictive indicators (trends in processes, before problems occur)

  Safety 

  Environmental

  Legal and Regulatory

Other

5.3 Do you have a plan and funds available  for improvement or expansion of your business?

select one no yes funding in process need to develop the plan

5.4 What are the top 3 key, business financial, objectives for the next five years?

1 

2 

3 

5.5 What are the consequences of not achieving these 3 key objectives?

5.6 What is your business performance today related to it's maximum financial potential?

select one low, under performing average high

SECTION 6

"Organization and management planning"

6.1 At what capacity or utilization percentage is your business currently running?   

select your percentage less than 20 21-40 41-60 61-80 81-100 100 + %        

6.2 How much more business in percentages of sales, could you handle without significant capital expenditure or increasing the number of employees?

select your percentage 0 less than 20 21-40 41-60 61-80 81-100 %

6.3 Looking at the total business delivery system and the supporting processes. What processes do the business have currently in place to ensure that when a successful method is developed that this process is consistently used?

Business planning and performance reviews

Communication and understanding of Company policies and procedures

Methods to ensure sales commitments can be met by the business operations

Job instructions - production, service, administrative, customer manuals

Product design development controls

Production or Service Operations Job Planning

Customer related feedback, i.e. warranty, satisfaction, complaints, suggestions

Material Controls - inventory, handling, packaging, preservation

Final delivery methods of the product or service

Corrective Action or control of materials and services not meeting specifications

Proactive continuous improvement

Competitive benchmarking and comparisons of products and services

Methods to ensure the correct  instructions, drawings, software are used

Methods to ensure required records of business activities are maintained

Method to ensure employees are trained in the necessary skills or processes

6.4 Are key processes documented? (written, video, samples, online procedures, flow charts)

select one yes some no just getting started

6.5 What is the main purpose to document processes for your business?

Work consistency or standardization

Continuous Improvement Activities (individual or teams)

Activity based costing or performance measurement

Customer contract requirement

Industry  or regulatory requirement

ISO based system or other certification auditing party requirement

6.6 Do you build performance standards around the process procedures?

select one yes some no just getting started

6.7 What is the decision making process in your business?

Single person, senior management 

Distributed based on personal goals and objectives (process owners)

Collaborative team based (Senior Management or Process Team)

6.8 Does each employee have a "job description" in some format that details role, lines of responsibilities, expectations, and level of empowerment or authority?

select one yes some no just getting started

6.9 Are methods in place to measure individual and team performance?

select one yes some no just getting started

6.10 What are the critical skills that your believe need to be developed in the business team to reach your short and long term objectives?

Short term (next 12 months) skill improvement needs:

Long term (next 5 years) skill improvement needs:

SECTION 7

"Your personal assessment of the business"

7.1 STRENGTHS: What are the unique things that the business does well or differentiates you from the competition? (i.e. quality, service, features, innovation, responsiveness, price, customer care relationships etc.)

7.2 OPPORTUNITIES FOR IMPROVEMENT: What the things that are causing sleepless nights, draining profits, or simply are OK but need to get better quicker to maintain a competitive advantage?

SECTION 8

"Where we go from here ?"

So that we can be properly prepared to respond to your needs:How do you believe that CAPTech's Improvement Team  can help you in the Business "Value Improvement Process" as a high priority place to get started?

I need a sounding board for my ideas and new approaches to improvement

Help me evaluate the improvement potential and developing a plan

To help implementing a plan and training of  internal resources to be self sufficient

To have a partner  for long term value  improvement ideas, training and coaching

To have a resource for occasional improvement training, questions and coaching

Help bring my team together to focus on truly great customer service

To develop systems that ensure that the business runs efficiently at all times

Help me gain a better understanding of my customer's needs and requirements

Provide an injection of new ideas and improvement strategies as a jump start

Train my team to have the same enthusiasm that I have for the business, plus         

     engage their ideas and energy,  in the long term improvement vision.

Other

SECTION 9

"General summary of thoughts or information that you think we should know about, that did not fit into the other section naturally"

Enter your comments in the space provided below:

Is there anything additional, you need to know about CAPTech VIP Services prior to the  evaluation results and feedback session?

Please contact me as soon as possible, regarding scheduling the complimentary mini-business evaluation feedback results and personal business improvement coaching session

 

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